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✓Clear agent decline option and a visible running total
✓Dashboard flags your follow-up tasks
−Registered agent is extra: $199 first year, then $199/yr
Who it’s for
Founders who want guided online formation, document storage and visible compliance prompts in one account.
60 days refund window
Prices checked October 15, 2026. State filing fees are extra.
On this page
Side by side
ZenBusiness fits founders who want the more modern dashboard, with Velo AI flagging problems before you log a ticket. Northwest Registered Agent fits founders who want a bundled first year of registered agent and a named onboarding contact instead.
The comparison below stacks the two side by side on formation cost, agent renewal price and how fast each one files. These are the numbers that decide most year-one budgets.
Feature
Northwest
ZenBusiness
Venture Smarter rating
★★★★★
★★★★½
Formation fee
$39 + state fee
$0 + state fee
Registered agent year 1
Free (included)
$199/year
Registered agent year 2+
$125/year
$199/year
Year 1 total with agent
State fee + $39
State fee + $199
Operating agreement
Included
Pro and up
Website/domain bundle
Free while agent active
30-day trial, then $15/mo
Filing Speed
Standard, ~3 business days
7-10 business days (1 business day on Pro/Premium)
Prices checked October 15, 2026. State filing fees are extra.
Plans and pricing
ZenBusiness Starter is $0 plus the state fee, and registered agent is not part of it. Adding the service costs $199 the first year and $199 a year after, starting on day one.
Starter also bundles a 30-day trial of ZenBusiness's domain, email and website tools. Miss the cutoff and it quietly renews at $15 monthly.
Pro costs $199 a year, layering in an EIN, an operating agreement and a full year of Worry-Free Compliance, though registered agent is still excluded at that tier.
Premium, at $399 a year, is the only ZenBusiness plan that folds registered agent into the price.
The Starter, Pro and Premium pricing screen from our own ZenBusiness formation order.
Northwest Registered Agent's $39 formation package covers Articles of Organization, a free operating agreement and a full year of agent service at no extra charge.
Our invoice showed that first-year service discounted from its $125 regular price down to $0.
The same package throws in a Business Identity bundle, a domain, hosted website, email and phone line, but only while the registered agent subscription stays active. Cancel it and those perks stop renewing free.
The real question is how long you plan to keep the agent service. Cancel after year one and Northwest Registered Agent's free first year is the whole advantage. Keep it running and the gap widens every renewal.
By year three you've paid Northwest Registered Agent $250 and ZenBusiness $597 for the identical job, for registered-agent service alone. Formation fees and other subscriptions are separate.
Checkout experience
Both checkouts keep the order summary visible, though the two flows are built quite differently. ZenBusiness’s website-builder trial is preselected but removable before purchase.
ZenBusiness's cart displayed Starter at $0, a 30-day free trial of its website bundle and Montana's $35 fee, with a phone number and live chat visible on every screen.
Northwest Registered Agent walks through named steps instead of a single cart: company purpose, a privacy address choice, then a final review screen labeled "Looks Good" before payment.
After confirming our details, the one real upsell we saw was $150 for three-day-faster rush processing, which we skipped without any delay to our filing.
Northwest Registered Agent's Fast-Track upsell screen, with a No Thanks button right beside the paid option.
Registered agent services
State law requires naming someone as your LLC's registered agent. Almost any adult with an in-state address can take that job for free instead of paying a provider.
Northwest Registered Agent bundles that job into its formation fee for year one, while ZenBusiness treats it as a paid add-on you choose separately during or after checkout.
ZenBusiness's opt-in screen is headed "Appoint your state-required Registered Agent" and offers two choices: appoint ZenBusiness or name someone else, with no charge until the LLC itself is formed.
ZenBusiness's agent opt-in screen, which claims over 75% of its customers appoint the company as their registered agent.
Northwest Registered Agent pre-fills its own Anchorage address as agent of record the moment you pick its "keep yours private" option during formation.
Dashboard and support
Velo AI, the assistant built into ZenBusiness's account area, checked our formation status, flagged a missing EIN and confirmed the website package the moment we first logged in.
Velo AI's seven-item first-login checklist for our Meridian Retail LLC account.
Northwest Registered Agent's dashboard leads with three plain sections instead: Active Services, Active Orders and Your Businesses. It flagged our Alaska LLC's Initial Report deadline automatically, with no setup required on our side.
ZenBusiness handles questions by phone, chat and email. Northwest Registered Agent paired ours with a named onboarding contact who emailed within minutes of payment.
For the wider field beyond these two, including our overall top pick, see the full best LLC services guide.
Pros and cons at a glance
Northwest
Pros
✓Agent service costs nothing in year one
✓Renewal drops to $125 yearly, well under ZenBusiness's rate
✓A named team member emailed moments after we paid
✓90-day refund window, versus 60 days at ZenBusiness
Cons
−Formation itself still costs $39
−No AI assistant guiding the account dashboard
−Business Identity perks end if you cancel registered agent
ZenBusiness
Pros
✓Starter formation is free apart from the state fee
✓Velo AI flags missing steps at first login automatically
✓Pro bundles EIN and compliance filing for $199 yearly
✓60-day money-back guarantee on the formation service
Cons
−Registered agent costs $199 the first year and $199 yearly after, on every plan
−Website bundle jumps to $15 a month after day 30
Frequently asked questions
Is ZenBusiness Starter Really Free?
ZenBusiness Starter is genuinely free itself, and you only pay your state's filing fee, $35 on our Montana order. Registered agent is a separate charge, $199 the first year and $199/year after, if you want ZenBusiness to hold that role.
Does Northwest Registered Agent Really Include a Free Year of Agent Service?
Northwest Registered Agent really does include a free year of agent service: our $39 formation invoice showed the $125 regular price discounted to $0 for year one, then renewing at $125 starting year two.
What Is Velo AI?
Velo AI is ZenBusiness's built-in assistant, active from your first login. Ours came back already noting the missing EIN and the unpurchased compliance plan before we touched a single button.
Is Buying a Registered Agent Service Required When You Form an LLC?
Buying a registered agent service isn't required to form an LLC. States require you to name someone as your agent, and you can appoint yourself or another adult with an in-state address for free.
A paid service like these two just takes the job off your plate.
How we tested
ZenBusiness and Northwest Registered Agent split this matchup cleanly. ZenBusiness wins on dashboard polish and AI guidance, and Northwest Registered Agent wins on what registered agent costs over time.
We tested both with real filings to see exactly where that line falls.
We formed Meridian Retail LLC through ZenBusiness's Starter plan in Montana and paid $35, the state fee alone.
Separately, our Alaska filing, Kebab Caravan LLC, went through Northwest Registered Agent for $289 total, made up of its $39 formation fee plus Alaska's $250 state fee.
Our recommendation
Northwest Registered Agent wins this matchup on what the LLC costs to keep. Its $39 package, plus the state fee, includes a full year of registered agent service.
From year two the agent service is $125 a year. ZenBusiness charges $199 for its agent when your formation is complete, then $199 a year after that.
Northwest also keeps your home address off the public filing (Privacy by Default). Pick ZenBusiness Pro instead if you want an EIN, an operating agreement and compliance tracking bundled with the Velo AI dashboard.
Beyond the agent year, a basic operating agreement is included. A domain, website, business email and phone line stay free while the agent service is active.
Jon Morgan is the co-founder and chief editor of Venture Smarter. He leads the hands-on testing of LLC formation and registered agent services: every service ranked here was bought and used with real filings.