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✓A required backup name prevents formation pauses over taken names
−Elite ($249) shows first, and downgrading to Lite needs one click
Prices checked October 29, 2026. State filing fees are extra.
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It brings a network of licensed attorneys, something Tailor Brands doesn't offer at all. Tailor Brands counters with a lower registered agent price and a full branding platform built around the LLC.
Venture Smarter formed We Love Flowers LLC in Montana with Tailor Brands on June 3, paying just the $35 Montana state fee under the $0 Lite plan. The LegalZoom order followed on June 8 for Maine Spoons LLC and cost $175 in Maine's own filing fee.
Overview
Once formation clears, Tailor Brands opens into a dashboard built for running a brand, while LegalZoom opens into a compliance and bookkeeping suite instead.
Choose Tailor Brands if you want $0 formation plus branding tools, an AI assistant and a legal document library in one login. Choose LegalZoom if licensed attorney access matters more to you than price.
The table below lines up price, registered agent cost, processing time and attorney access side by side for both services.
Feature
Tailor Brands
LegalZoom
Venture Smarter rating
★★★★
★★★★½
Starting price
$0 + state fee (Lite)
$0 + state fee (Basic)
Top-tier price
$249/year + state fee (Elite)
$299 + state fee (Premium)
Registered agent, year 1
$199 first year, then $199/yr (add-on)
Not included, $249 first year, then $249/yr
Registered agent provider
Tailor Brands directly
Third party, not offered at checkout
Standard processing
Up to 14 business days + state
5-14 business days + state
Attorney access
Not included
30 days on Pro, then $49/month
Plans and Pricing
Tailor Brands Lite is $0 plus the state fee, while Essential adds expedited state submission and Annual Compliance for $199 a year. Elite ($249) throws in the full branding suite and is checkout's default, so reaching Lite takes one extra click.
Elite arrives pre-selected here; switching to Lite means actively clicking past it.
LegalZoom Basic is also $0 plus the state fee. Pro costs $249 and opens a month of attorney access before the $49 monthly charge starts.
Premium reaches $299 and includes six free months of LZ Books. Core invoicing tools stay free after the trial, while deeper bookkeeping features shift to $9.99 a month.
Get 20% off eligible LegalZoom LLC formation and other services with Venture Smarter code venturesmarter20.
Checkout Experience
Tailor Brands asks for a backup LLC name during its application. If your first choice is taken when the state processes the filing, the backup gets used automatically instead of pausing your order.
This is the exact prompt where Tailor Brands asks for that backup name, before the state ever sees the filing.
At LegalZoom, the card gets charged before the dashboard even asks for the LLC's real name and address. Once inside, a trademark upsell flashes "today only" at 50% off, the only urgency-pricing tactic either service used in testing.
Registered Agent Services
Tailor Brands charges $199 first year, then $199/yr, for registered agent service and acts as the agent itself, but the add-on has to be selected during the application. It cannot be purchased after you submit.
Tailor Brands acts as its own registered agent for $199 first year, then $199/yr. The add-on has to be selected here, during the application. It isn't available afterward.
LegalZoom's own registered agent runs $249 first year, then $249/yr, and nothing in checkout ever mentioned it. You have to go looking for it after you've already paid.
Branding Platform vs Attorney Network
Tailor Brands builds toward running a whole business. Navi AI answers marketing and pricing questions in the dashboard, and the Elite plan throws in a domain, a website builder and a logo suite.
Only the downloaded logos survive if the Elite subscription lapses. The live site, blog and store all stop working.
LegalZoom's attorney network starts at $39.09 a month. The dashboard discloses upfront that these attorneys are independent contractors, unaffiliated with LegalZoom.
LegalZoom's depth runs toward legal work instead. Independent attorneys handle consultations and document review.
An AI tool extracts key clauses from uploaded contracts, and a dedicated patent section sits in the dashboard alongside trademark support.
Support and Guarantees
Tailor Brands doesn't call you proactively. Support answers phone, chat and email only after you reach out first. The one exception is the free tax consultation, which triggers a callback within about a week.
LegalZoom will refund its service fees within a 60-day window, and its State Compliance Filings add-on carries an unusual promise. If the team misses a deadline, LegalZoom pays the resulting fine.
Tailor Brands
Pros
✓$0 Lite formation, only the state fee applies
✓A required backup name prevents formation pauses over taken names
✓Elite includes a free domain, website and logo suite
✓Navi AI gives on-demand marketing copy and pricing tips
Cons
−Elite ($249) shows first, and downgrading to Lite needs one click
−Registered agent must be selected during the application itself
LegalZoom
Pros
✓Basic plan costs nothing beyond the state filing fee
✓Attorney consultations included free for the first 30 days
✓60-day money-back guarantee on service fees
✓Uploaded contracts get automatic clause extraction built right in
Cons
−Registered agent costs $249 first year, then $249/yr, the priciest here
−Business details are collected only after you pay
−Attorney access renews at $49 a month after 30 days
Tailor Brands' Lite plan is genuinely free itself. Lite costs $0, and the only checkout charge is your state's filing fee, $35 in Montana during Venture Smarter's test formation.
Does LegalZoom Include a Registered Agent?
LegalZoom does not include a registered agent. The service is not part of any LegalZoom plan, costs $249 first year, then $249/yr, and was never offered during checkout, so you have to add it yourself.
Which $0 Plan Gives You More?
Both $0 plans are genuinely free before the state fee, but they differ in extras: Tailor Brands Lite bundles a business coaching program and a bookkeeping trial, while LegalZoom Basic bundles a tax consult and an insurance quote.
Can I Add Tailor Brands' Registered Agent Later?
You cannot add Tailor Brands' registered agent later. It has to be selected during the application, and once the LLC filing is submitted, the option is gone.
Tailor Brands vs. LegalZoom: Our Recommendation
Between these two, LegalZoom gets our pick. Its Pro plan ($249 plus the state fee) adds unlimited 30-minute attorney consults for 30 days, then renews monthly unless you cancel.
Its State Compliance Filings come with a promise: if it misses anything, LegalZoom pays the fine or penalty.
Pick Tailor Brands instead if you want its branding platform and a registered agent listed at $199 first year, then $199/yr. LegalZoom sells its agent separately.
LegalZoom also has the deepest post-formation toolkit we tested, including 150+ legal documents. We formed Maine Spoons LLC with LegalZoom in June 2026 and paid $175 on the $0 Basic plan, which was Maine's state filing fee.
Pro's attorney consults renew at $49 a month after the first 30 days unless you cancel. If you expect legal questions after filing, LegalZoom is the one to pick.
Jon Morgan is the co-founder and chief editor of Venture Smarter. He leads the hands-on testing of LLC formation and registered agent services: every service ranked here was bought and used with real filings.